All Posts Tagged With: "buddhism"

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What does Buddhism have to do with persuasion?

It’s fundamental. Most people think “ego” is the same thing as self-regard, but the Buddhist concept of ego is different. It’s more fluid. Buddhists believe that inside each of us is a constant struggle between the ego that says, “I’m different. I’m special,” and the spirit that knows we’re all the same. The ego wants [...]

22Sep2010 | | 0 comments | Continued